The Cost of a Direct Mail Advertisement for Sam's Self-Recording

question 74

Multiple Choice

The cost of a direct mail advertisement for Sam's Self-Recording Studio was $1,200 and was sent to 9,000 households.Which of the following is the correct cost per thousand (CPM) ?

• A) $0.13
• B) $13.33
• C) $133.33
• D) $7.50
• E) $75.00

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Definitions:

LMX Theory

A leadership model focusing on the dyadic relationships between leaders and followers, emphasizing the importance of high-quality exchanges for leadership effectiveness.

Leader And Follower

A dynamic in groups or organizations where one person guides or influences others towards achieving a goal, while the followers support the leader in this pursuit.

Exchanges

Platforms or environments where goods, services, or assets are traded between parties.

Leader-Member Exchange Theory

A concept in leadership research that focuses on the relationship between leaders and their followers, impacting various workplace outcomes.