Which of the Following Is NOT a Good Guideline to Follow

question 48

Multiple Choice

Which of the following is NOT a good guideline to follow when developing a promotional campaign?

• A) Try to utilize promotions that are consistent with your store image.
• B) Review the success or failure of last year's promotions before developing this year's promotions.
• C) Remember that consumers always love a sweepstakes with a big grand prize; thus, never use price promotions when a sweepstakes is available.
• D) Use appeals that are of interest to your target market and that are realistic to obtain.
• E) Make sure your objectives are measurable.