Which of Following Is a Reason Why the Promotion Activities

question 59

Multiple Choice

Which of following is a reason why the promotion activities of the retailer's channel partners may sometimes conflict with the retailer's goals?

• A) Manufacturers expect the retailer to pay for all advertising.
• B) Manufacturers want to promote the price and not the features of their products.
• C) Manufacturers tend to be more short-term oriented than retailers with their ads.
• D) Retailers are interested in telling the customers that they have the product available for purchase at a convenient location, not what the product's features are.
• E) Manufacturers carry a larger variety and breadth of products than do retailers.

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