Advertising Effectiveness Refers To

question 5

Multiple Choice

Advertising effectiveness refers to:

• A) if it achieved the lowest CPM-TM.
• B) the impact an advertisement makes on potential customers.
• C) the number of target customers that come into contact with a given advertising message.
• D) the extent to which advertising has produced the desired result.
• E) the number of times a member of a target group is exposed to a specific advertisement.

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Definitions:

Creativity

The ability to generate new and innovative ideas or solutions to problems.

Commitment

The state or quality of being dedicated to a cause, activity, or goal.

Strategic Plans

Long-term visions and goals of an organization, together with the strategies to achieve them.

Operational Plans

Detailed plans formulated at a lower level of the organization to implement strategic objectives through day-to-day operations.