Examlex
In-store displays are not only profitable for the retailer because they generate additional sales of the promoted product; they also generate a "rent" payment from the manufacturer.
Self-Discrepancy
The difference between an individual’s ideal self (how they would like to be) and their actual self (how they actually are or perceive themselves to be).
Actual Self
An individual's perception of the self, including abilities and characteristics, as they exist in reality.
Ideal Self
An individual's conception of how they would like to be, encompassing aspirations, values, and traits they strive to embody.
Role Identities
Individuals’ concept of self in specific social roles.
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