Firms Must Position Themselves in a Market

question 10

Short Answer

Firms must position themselves in a market.Positioning is concerned with both the questions of 'where to compete' and 'how to compete' (Porter, 1980).De Wit mentions some dimensions along which companies can attempt to outdo their rivals.Which one do they NOT describe?
A.Availability
B.Bundling
C.Relations
D.Substitutes.

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Definitions:

Cognitive Dissonance

A state of mental discomfort arising from holding two or more conflicting beliefs, values, or attitudes.

Confrontation

A direct encounter between parties or individuals, where conflicts or disagreements are addressed head-on.

Decrease

A reduction in size, quantity, or intensity of something.

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true, due to positive feedback between belief and behavior.