Which of the Following Statements About Sensory Marketing Is True

question 80

Multiple Choice

Which of the following statements about sensory marketing is true?

• A) Effective store designs should appeal only to the senses of sight and sound.
• B) Background music is no longer considered a valuable marketing tool to influence shopper behavior.
• C) Retailers today are trying to use lighting as a key in-store marketing tool to put consumers in the "mood".
• D) The tempo of music affects how long shoppers stay in a store.
• E) The placement of ads in a store's background music is illegal in the United Sates.

Understand the impact of the cognitive revolution on the field of psychology.

Recognize the use and limitations of introspection in psychological research.

Acknowledge the role of behaviorism in shaping the study and perspective of psychology.

Understand key historical figures and their impact on the West.

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Definitions:

Diminishing Marginal

Refers to a principle where the marginal gain (such as utility or productivity) from an additional unit decreases as more units are consumed or produced.

Transitivity

Transitivity in decision-making implies that if a person prefers option A over B, and B over C, then the person should also prefer A over C, forming a consistent order of preferences.

Completeness

In decision theory, the idea that every set of choices can be ranked in an order of preference, allowing for a consistent choice under different scenarios.

Indifference Curve

A graph representing combinations of goods among which a consumer is indifferent, reflecting their preferences and utility.