A Retailer Cannot Fully Understand Its Customer If It Does

question 105

True/False

A retailer cannot fully understand its customer if it does not go beyond simply trying
to understand how customers shop in its store.

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Definitions:

Civil Rights Act

Landmark legislation in the United States that outlawed discrimination based on race, color, religion, sex, or national origin, initially passed in 1964.

Affirmative Action

Policies or procedures designed to address past discrimination and promote equality by favoring members of a disadvantaged group.

Diversity Program

A diversity program is a strategic initiative aimed at promoting and sustaining diversity within an organization, typically involving policies and practices to support a heterogeneous workforce.

Behaviorally Anchored Rating System

A method of employee evaluation which uses specific examples of behavior to rate performance, often along a scale that represents varying degrees of effectiveness.