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While banner ads originally were static ads, it is more common today to use dynamic banner ads (called read-me banner ads) that play a short video or animation sequence when the page hosting the banner ad is displayed.
Leadership
The process of motivating and directing individuals to achieve group objectives.
Social Status
The position or rank of a person or group within the hierarchy of a society, often based on wealth, occupation, education, or family lineage.
Intuitive Appeal
The quality of being easily understood and immediately attractive to one's instincts or emotions.
Benchmarking Traits
The process of comparing one's characteristics or qualities, especially strengths, weaknesses, and distinct features, against those of others in the same industry or field.
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