Cletus Inc

question 47

Multiple Choice

Cletus Inc. plans to overhaul the cafeteria menu and has formed a four-person team to evaluate alternatives. The team identifies four criteria and their corresponding percentage weights. Option C has ranks as shown in the table below: What is the importance score sum for option C?

• A)1.35
• B)2.20
• C)2.65
• D)3.45
• E)4.80

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Definitions:

Ideal Customer

A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Social Technographics Model

A classification approach that segments consumers based on how they use social technologies, from creators to spectators.

Discover

The process of finding or uncovering new information, places, or experiences, which can also refer to features within social media platforms that facilitate content exploration.