Examlex
Explain differential exposure.
Core Customer Value
The basic problem-solving benefits that consumers are seeking.
Product Offer
A proposal made by a seller to potential buyers, detailing the terms of sale and attributes of the product or service.
Associated Services
The nonphysical attributes of the product including product warranties, financing, product support, and after-sale service.
Product Lines
Groups of associated items, such as those that consumers use together or think of as part of a group of similar products.
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