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Business interruption insurance pays for lost income following the interruption of business operations.
Hierarchy of Effects
A sequence of stages a consumer goes through, from awareness to knowledge, liking, preference, conviction, and finally purchase of a product or service.
Last Stage
The final phase in a process, such as in product development or the life cycle of a product in the market.
Interest
A charge for borrowing money, typically a percentage of the borrowed amount, or intense curiosity or concern in something.
Awareness
The degree of consumer recognition of a product, brand, or issue, often as a result of marketing efforts.
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