A Small Business Owner Decides That Her Business Has a Good

question 36

Multiple Choice

A small business owner decides that her business has a good customer focus and adequate tools and techniques needed for a TQM program.To be assured of a strong quality program, she must also have the proper

• A)benchmarking.
• B)marketing research.
• C)organisational culture.
• D)statistical quality control.

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Definitions:

Viral Marketing

A marketing strategy that focuses on spreading information and opinions about a product or service from person to person, especially by using online platforms to achieve a rapid spread.

Marketer-initiated

Actions or strategies started by marketers to engage customers, promote products, or understand consumer needs.

Social Networking

A platform or system of digital channels that enables individuals to create, share, or exchange information, ideas, and images/videos in virtual communities and networks.

Yield Management Pricing

Charging different prices to maximize revenue for a set amount of capacity at any given time.