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Match the Term with Its Definition

question 106

Multiple Choice

Match the term with its definition. Some terms may not be used.
-The processes used to create and deliver a product or service


Definitions:

Exchange Value

The worth of a good or service determined by the market, based on its ability to be swapped or traded for other goods or services.

Communal Brand Model

A branding approach that focuses on creating a shared identity and community among a brand's consumers.

Linking Value

Refers to the perceived benefit or worth that connects a consumer with a product, service, or brand, enhancing its value beyond its intrinsic properties.

Use Value

The utility or practical benefit derived from the consumption or use of a good or service.

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