Will Is a Salesperson for a Small Appliance Store

question 66

Multiple Choice

Will is a salesperson for a small appliance store.In an attempt to locate potential new customers,he decides to poll Facebook visitors;they are entered into a drawing for a gift certificate at the store.Those individuals who complete the poll will receive a phone call from Will about the store's products and current promotions.Will is gaining knowledge of potential customers through

• A)personal referrals.
• B)marketer-initiated contacts.
• C)impersonal referrals.
• D)customer-initiated contacts.

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Definitions:

Hawthorne Studies

A series of studies conducted in the early 20th century that examined how various factors in the workplace affected worker productivity, leading to insights in organizational psychology.

Human Resource Strategy

A long-term plan for managing and optimizing an organization's workforce in alignment with its overall goals.

Job Design

The process of defining how work will be performed and what tasks will be required in a given job to achieve efficiency, quality, and satisfaction for both the organization and the employee.

Job Expansion

The process of broadening the scope of tasks and responsibilities of a particular job to make it more engaging and less monotonous for the employee.