Match the Term with Its Definition

question 48

Multiple Choice

Match the term with its definition.
-The individual processes that give meaning to the stimuli confronting consumers

• A)attitude
• B)culture
• C)customer experience management (CEM)
• D)customer lifetime value (CLV)
• E)customer relationship management (CRM)
• F)motivations
• G)needs
• H)opinion leaders
• I)perception
• J)perceptual categorization
• K)reference groups

---

Definitions:

Disciplinary Action

Procedures or measures taken by an organization against employees who violate company policies or engage in misconduct.

Employee Misconduct

Behavior by an employee that is inappropriate or violates company policies or norms, potentially leading to disciplinary action.

Documentation

The collection, creation, and storage of records that provide evidence of transactions, decisions, or processes.

Positive Discipline

A method of teaching and reinforcing good behaviors in the workplace or school settings, focusing on positive interactions rather than punishment.