The Two Basic Types of Advertising Are ____, Which Makes

question 67

Multiple Choice

The two basic types of advertising are ____, which makes potential customers aware of products and their need for them and ____, which conveys an idea about the business that produces the product.

• A)institutional, product
• B)product, institutional
• C)product, publicity
• D)speciality, publicity

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Definitions:

Overhead Rate

A financial ratio that allocates overhead costs to products or services based on a predetermined measure, often used to calculate total production costs.

Cost Hierarchy

A system that categorizes costs based on their direct traceability to production activities, often utilized in activity-based costing.

Activity-based Costing

A costing method that assigns overhead and indirect costs to specific activities based on their use of resources, improving accuracy in pricing and product management.

Direct Labor

The cost of wages for workers directly involved in the manufacturing or production of goods.