Match the Term with Its Definition

question 9

Essay

Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-An approach that recognises that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future

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Definitions:

Retribution

The infliction of punishment or penalty in response to wrongdoing, often seen as a form of justice.

Personal Mistakes

Errors or poor decisions made by an individual, often leading to learning opportunities.

Channel Richness

The degree to which a communication channel conveys information effectively, including verbal, non-verbal, and contextual cues.

Perceived Efficacy

The belief in one's own or a specific method's ability to achieve a goal or produce a desired outcome.