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Anne Owns a Small Business Dealing with Industrial Products

question 66

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Anne owns a small business dealing with industrial products.She currently uses personal selling extensively, but she wants to reduce her cost without losing exposure.Which promotional tool should she use?


Definitions:

Power Bases

The sources of power individuals or groups possess in social and organizational contexts, such as authority, knowledge, experience, and social networks.

Technical Skills

The specific knowledge and abilities required to perform tasks related to technology, engineering, mechanics, or other specialized fields.

Resources

A broad term encompassing any physical, financial, human, or informational assets that can be used to achieve specific goals or address needs.

Critical Thinking

The objective analysis and evaluation of an issue in order to form a judgment, involving logic, reasoning, and a questioning mindset.

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