Examlex
Match the term with its definition.
-The extent to which a good or service is perceived by a customer as meeting his or her needs or wants, measured by the customer's willingness to pay for it
Small Business
An independently owned and operated company that is limited in size and in revenue depending on the industry.
Overly Optimistic
A tendency to expect the best possible outcome or overly positive scenarios without adequately considering potential risks and realistic challenges.
Business Plan
A detailed document outlining the strategy, goals, financials, and future projections of a business.
Understating Profits
The practice of reporting lower earnings than actually achieved, often for tax or strategic business reasons.
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