Match the Term with Its Definition

question 70

Multiple Choice

Match the term with its definition
-The features or characteristics of a product or service that customers use for comparison

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Market Rate of Interest

The interest rate prevailing in the market for securities of similar risk and maturity.

Amortization

The gradual reduction of a debt over a period of time through regular payments that cover interest and principal.

Carrying Value

The book value of an asset or liability on a company's balance sheet, calculated as the original cost minus any depreciation, amortization, or impairment costs.

Effective Interest Method

A method of calculating the amortized cost of a financial asset or liability and allocating the interest income or expense over the relevant period.