Match the Term with Its Definition

question 53

Multiple Choice

Match the term with its definition.
-A brand that can be spoken

• A)brand
• B)brand image
• C)brandmark
• D)brand name
• E)design patent
• F)direct channel
• G)indirect channel
• H)service mark
• I)trade dress
• J)trademark
• K)utility patent
• L)warranty

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Definitions:

Communication Operations

The execution and management of communication strategies and activities within an organization to ensure effective information dissemination.

USDA

The United States Department of Agriculture, a federal agency responsible for regulating and supporting farming, agriculture, forestry, and food.

Crisis Communications

The process by which organizations respond to and manage the situation to minimize damage to products, people, the public, and/or their reputation.

Lean Finely Text Beef

A type of processed beef product that is made by separating the fat from the meat in trimmings and treating it with ammonia to kill bacteria.