Match the Term with Its Definition

question 38

Essay

Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-A small group that an individual allows to influence his or her behaviour.

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Definitions:

Departmentalization

The grouping of jobs into working units usually called departments, units, groups, or divisions.

Dissatisfaction

A feeling of unhappiness or discontentment arising from unmet expectations or experiences.