Match the Term with Its Definition

question 24

Essay

Match the term with its definition.
a.80/20 Principle
b.Customer database
c.Customer segmentation strategy
d.Evaluative criteria
e.Evoked set
f.Perception
g.Perceptual categorisation
h.Post-purchase dissonance
i.Touch point
j.Transactional relationship
-A collection of information about a customer, including demographic data, attitudes, preferences and other behavioural characteristics, as defined by CRM goals.

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Definitions:

Transform

In geology, referring to a boundary between two tectonic plates where they slide past each other horizontally.

Increased Gas Flow

Refers to a higher rate of gas movement, which can occur naturally or be induced by human activities, affecting environments and processes.

Steam Eruptions

Volcanic eruptions that occur when ground water is heated by magma, turning into steam and causing a violent expulsion of volcanic material.

Heat Flow

Transfer of thermal energy that results when two adjacent masses have different temperatures, especially from depth to Earth’s surface.