Examlex
Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer Lifetime Value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorization
k.Reference group
l.Social classes
-The total profit expected from all future sales to a customer
Pull Model
A pull model is a supply chain strategy where the production of goods is initiated by actual customer demand rather than forecasted demand.
Mass Customization
A production process in which items are produced in large quantities but are customized to fit the desires of each customer.
Make-to-order
A production strategy where products are only manufactured after receiving a customer's order, allowing for customization but potentially increasing lead times.
SCM
Supply Chain Management encompasses monitoring and managing the flow of materials, information, and finances as they transition from suppliers to manufacturers, wholesalers, retailers, and then to the end consumer.
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