Match the Term with Its Definition

question 14

Multiple Choice

Match the term with its definition
-A process of identifying customers that fit into smaller, more homogeneous groups

• A)80/20 principle
• B)customer database
• C)customer segmentation strategy
• D)evaluative criteria
• E)evoked set
• F)post-purchase dissonance
• G)recency-frequency-monetary analysis
• H)social classes
• I)touch point
• J)transactional relationship

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Definitions:

Ethically

In a manner that follows accepted standards of moral behavior, often considered in the context of business practices.

Consequences

The results or effects that follow from specific actions or decisions.

Obligations

Duties or commitments that an individual or organization is bound to by law, contract, or moral responsibility.

Honesty

The quality of being truthful and transparent in actions, communications, and transactions.