Examlex
Match the term with its definition.Some terms may not be used
a.Advisory board
b.Company
c.Management team
d.Organisational test
e.Partnership agreement
f.Piercing the corporate veil
g.Pre-emptive right
h.Reciprocation
i.Share certificate
j.Strategic alliance
-An organisational relationship that links two or more independent business entities in a common endeavour.
Brand Personalities
Human characteristics or traits attributed to a brand that shapes consumers' perceptions and relationships with the brand.
Quantitative Analysis
The process of using statistical and mathematical models to evaluate and analyze numerical data.
Frequent Buyer
A customer who regularly purchases from the same brand, shop, or service provider, often benefiting from loyalty programs.
Price Sensitivity
The degree to which the demand for a product is affected by changes in its price.
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