The Description of Potential Customers in a Target Market Is

question 36

Multiple Choice

The description of potential customers in a target market is commonly called a

• A) customer profile.
• B) demographic detailing.
• C) Simpkins matrix.
• D) target picture.

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Definitions:

Depression

A mood disorder characterized by persistent feelings of sadness, hopelessness, and a lack of interest or pleasure in life.

Learned Helplessness

A state where an individual experiences feelings of being powerless, resulting from a traumatic experience or ongoing inability to achieve success.

Seligman

A psychologist known for his work on learned helplessness and positive psychology.

Wolpe

Joseph Wolpe, a South African psychiatrist known for developing systematic desensitization, a method used in behavioral therapy to overcome phobias and anxiety.