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Ideas Unlimited is a consulting firm that provided retailers with information about regional sales trends.To estimate demand in the market for its services,the firm's marketing department identifies all buyers in each category of retailers and determines how much business is possible.The market demand estimate is based on the:
Institutional Support
Assistance and resources provided by institutions (like governments, universities, etc.) designed to help individuals or groups achieve their goals.
Stepfamilies
Family units formed through remarriage, involving a parent, a stepparent, and the children from previous relationships.
Compadrazgo
A cultural practice common in Latin America that establishes strong, ceremonial ties between parents and their child's godparents.
Godmother
A woman who is chosen by the parents to take an interest in a child's upbringing and personal development, and to act as a sponsor at the child's baptism.
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