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Which group would be the most interested in a business plan for a new venture?
Top Management
The highest level of managers in an organization, including positions such as CEO, CFO, and other executives who are responsible for strategic decision-making and company direction.
Marketing Research Study
A systematic process of collecting, analyzing, and interpreting information to help businesses make informed decisions about market opportunities, segmentation, and marketing strategies.
Observational Research
A method of collecting data by observing subjects in their natural environment without direct interaction or manipulation.
Statistical Software
Computer programs designed to analyze numerical data for the purpose of drawing meaningful conclusions and making decisions based on statistical analyses.
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