TABLE 7-1 The Manager of the Customer Service Division of a Major

question 89

Multiple Choice

TABLE 7-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-1, the manager decides to ask a sample of customers, who have bought a DVD player made by the company and filed a complaint over the past year, to fill in a survey about whether they are satisfied with the product. This method will most likely suffer from

• A) nonresponse error.
• B) measurement error.
• C) coverage error.
• D) nonprobability sampling.

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Definitions:

Efficiency

The extent to which resources are allocated in the most effective manner, maximizing output from a set of inputs.

Equity

Equity refers to fairness or justice in the way people are treated and is often considered in economic and legal contexts to ensure fair distribution of resources and opportunities.

Economic Theory

A framework or system of ideas that explains and analyzes the production, distribution, and consumption of goods and services.

Spending

The amount of money expended by individuals, businesses, or governments on goods and services.