TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 57

Short Answer

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, state the null hypothesis for this study.

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Definitions:

Primary Sexual Characteristic

The physical features directly involved in reproduction, such as the ovaries in females and testes in males.

Penis And Testicles

Primary external male reproductive organs responsible for sexual function and reproduction.

Reading Glasses

Eyeglasses designed to correct presbyopia, a condition associated with aging where the eyes have difficulty focusing on close objects.

Middle-Aged Adult

A demographic group typically defined as individuals aged between 45 and 65 years, often characterized by transitions in health, career, and family dynamics.