TABLE 11-7 Data on the Percentage of 200 Hotels in Each of Each

question 16

Short Answer

TABLE 11-7
Data on the percentage of 200 hotels in each of the three large cities across the world on whether minibar charges are correctly posted at checkout are given below.

At the 0.05 level of significance, you want to know if there is evidence of a difference in the proportion of hotels that correctly post minibar charges among the three cities.
-Referring to Table 11-7, the expected cell frequency for the Hong Kong/Yes cell is ________.

Grasp the process of cultural adaptation and provide relevant examples.

Explain cultural diffusion and illustrate with examples.

Define and differentiate between body language, haptics, olfactics, and chronemics.

Recognize the impact of new environments on cultural perceptions, demonstrated through the concept of culture shock.

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Definitions:

Marketing of Services

Strategies and tactics used to promote and sell intangible services, as opposed to tangible goods.

Delivery Gap

A type of service gap; the difference between the firm’s service standards and the actual service it provides to customers.

Service Standards

The levels of performance and quality that service providers commit to delivering to their customers.

Empowerment

In context of service delivery, means allowing employees to make decisions about how service is provided to customers.