TABLE 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 19

True/False

TABLE 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history. A series of new television advertisements featuring well-known entertainers and sports figures was launched. A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot." A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%. Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad (i.e. if there is evidence that the population proportion of "like the ads a lot" for the company's ads is less than 0.22) at a 0.01 level of significance.
-Referring to Table 9-7, the company officials can conclude that there is sufficient evidence to show that the series of television advertisements are less successful than the typical ad using a level of significance of 0.01.

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Definitions:

Genuine Assent

A true and voluntary agreement to enter into a contract, implying that all parties involved fully understand and agree to the terms.

Fraud

A deliberate trickery aimed at obtaining personal benefits or harming another person.

Duress

A situation where a person is forced or coerced into acting against their will through threats, pressure, or intimidation.

Objective Intent

refers to the outward manifestation of a party's intention as it appears to others, used in legal contexts to determine contractual obligations.