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TABLE 8-9
The superintendent of a unified school district of a small town wants to make sure that no more than 5% of the students skip more than 10 days of school in a year. A random sample of 145 students from a population of 800 showed that 12 students skipped more than 10 days of school last year.
-Referring to Table 8-9, the superintendent can conclude with 95% level of confidence that no more than 5% of the students in the unified school district skipped more than 10 days of school last year.
Product Extension
The strategy of introducing additional versions of a product to the market, which may vary in size, flavor, or other characteristics.
Product Customization
The process of modifying or building a product according to the specific requirements or preferences of the customer.
Product Integration
A marketing strategy where products are placed into non-advertising content, such as TV shows or movies, in a way that promotes the product naturally within the storyline.
Product Adaptation
The process of modifying an existing product to better suit the needs or preferences of a specific market or set of consumers.
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