TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 55

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the null hypothesis for this study.

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Definitions:

Organization's Purpose

The fundamental reason for an organization's existence, often reflected in its mission, vision, and goals.

Public Relations Practitioner

A professional responsible for managing and influencing public perception and maintaining relationships between an organization and its publics.

Goodwill

The intangible asset that arises as a result of the acquisition of one company by another for a premium value, representing the reputation, brand, and other non-tangible assets.

Online Expansion

The process of growing a business's or organization's presence, services, or products through digital platforms and the internet.