TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 87

Short Answer

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, state the alternative hypothesis for this study.

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Definitions:

War on Poverty

A set of government programs initiated in the 1960s in the United States aimed at reducing poverty by improving living conditions, education, and employment opportunities.

Great Society

A set of domestic programs launched by President Lyndon B. Johnson in the 1960s aimed at eliminating poverty and racial injustice, and to improve education, healthcare, and welfare in the United States.

Annual Income

The total amount of money earned by an individual or entity in one year from all sources before taxes.

Kerner Report

A landmark 1968 report that investigated the causes of the 1967 race riots in the United States and provided insight into racial discrimination and inequality.