TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 44

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the company officials can conclude that there is sufficient evidence that the conversion rate at the company's website has increased using a level of significance of 0.05.

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Definitions:

Night Shift

A work shift that takes place during the evening or overnight hours, typically outside of standard daylight hours.

Altered State

A condition of consciousness that is significantly different from one's normal waking state, often induced by drugs, meditation, or hypnosis.

REM Sleep

A stage of sleep characterized by rapid eye movements, dreaming, and physiological similarities to wakefulness, linked with memory consolidation.

Dreaming

A series of thoughts, images, and sensations occurring in a person's mind during sleep, often representing unconscious desires and conflicts.