In a Frequency Curve, How Do You Interpret the Height

question 15

Multiple Choice

In a frequency curve, how do you interpret the height of the curve at any particular point?

• A)The number of individuals in the population having that particular measurement.
• B)The proportion of individuals in the population having that particular measurement.
• C)The height of the individuals in the population represented by that particular point.
• D)None of the above.

Understand how the VALS typology segments consumers based on values and lifestyles.

Understand the concept of psychographics and its importance in marketing.

Identify and describe the different personality types in the VALS system.

Explain geodemography and its relation to marketing strategies.

---

Definitions:

Discriminative Stimulus

A cue or signal in the environment that indicates that a specific behavior will result in a particular consequence.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without any need for learning.

Primary Reinforcer

An innately reinforcing stimulus, such as one that satisfies a biological need.

Positive Punishers

Stimuli that, when introduced after a behavior, decrease the likelihood of that behavior occurring in the future.