How Do Grocery Store Advertising, Grocery Store Format (Layout), and Grocery

question 15

Multiple Choice

How do grocery store advertising, grocery store format (layout) , and grocery store location influence consumers' decisions about where to shop?

• A)All three affect behaviour.
• B)Interestingly, location has very little impact.
• C)Interestingly, format (layout) has the strongest impact of the three.
• D)Advertising is the only one of these variables to have an impact.

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Definitions:

Actual Abilities

The real skills, talents, and competencies that an individual genuinely possesses as opposed to perceived abilities.

Self-discrepancy Theory

A psychological model that explains how the difference between one's actual self and ideal or ought selves affects emotional states.

Ought Self

A component of self-discrepancy theory referring to the representation of the attributes someone believes they should possess, often influenced by societal expectations.

Actual Self

Represents one's perception of who they are at the present moment, encompassing current attributes and qualities.