In Consumer Psychology, the Term Shrinkage Refers to ____

question 26

Multiple Choice

In consumer psychology, the term shrinkage refers to ____.

• A)the tendency for consumers to devalue products once they own them
• B)the tendency for consumers to overanalyse, and over-justify, their purchases
• C)the tendency for consumers to devalue products that they consider but don't end up buying
• D)a company's loss of money or inventory as a result of shoplifting or employee theft

---

Definitions:

Structured Observation

An observational measure in which an individual’s behavior is viewed and recorded in a controlled environment; a situation created by the experimenter.

Naturalistic Observation

A research method in which a researcher views and records an individual’s behavior in natural, real-world settings.

Clinical Interview

A method of assessment where a clinician interacts with a client to gather information about their psychological state, history, and functioning.

Questionnaire

A research method in which researchers use a survey or set of questions to collect data from large samples of people.