The Use of Software to Empirically Analyse Online Conversations to Constantly

question 29

Multiple Choice

The use of software to empirically analyse online conversations to constantly monitor how consumers feel about brands is called _____.

• A)sentiment analysis
• B)e-commerce
• C)social currency
• D)data mining

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Definitions:

Partnerships

Legal arrangements in which two or more parties agree to operate a business together, sharing its profits and liabilities.

Corporations

Corporations are legal entities separate from their owners, created to conduct business, can own assets, incur liabilities, and are subject to taxation.

Account Receivable

Money owed to a business by its clients or customers for goods or services delivered but not yet paid for.

Repeat Purchases

The act of customers buying the same product or service multiple times, indicating satisfaction and loyalty towards a brand.