The Concept of 'Pay It Forward' - Doing a Favour

question 33

Multiple Choice

The concept of 'pay it forward' - doing a favour someone and asking that person to do the same in the future - can promote prosocial behaviour.Social scientists refer to this concept as ____.

• A)diffuse benefits
• B)upstream reciprocity
• C)future altruism
• D)resource multiplication

Grasp the impact of new technology on traditional advertising mediums.

Understand the importance of target audience identification and segmentation in advertising.

Recognize the challenges and opportunities in online and digital advertising, including click fraud and mobile marketing.

Understand the concept of click-through rates in digital advertising and factors affecting it.

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Definitions:

Efficiency-Wage Theories

Economic theories that suggest higher wages can increase worker productivity and efficiency, thereby justifying above-equilibrium wage rates.

Equilibrium Wage

The wage rate at which the quantity of labor supplied equals the quantity of labor demanded, resulting in a stable employment situation without surpluses or shortages.

Efficiency Wage

is the concept that paying workers a higher wage than the market equilibrium can lead to higher productivity and efficiency, incentivizing better performance and loyalty.

Similar Job

Pertains to a job that has duties, skills, and responsibilities closely matching those of another job, often within the same industry or field.