A Study (Ajzen and Fishbein, 1977) Conducted to Defend Attitudes

question 121

Multiple Choice

A study (Ajzen and Fishbein, 1977) conducted to defend attitudes as a construct predictive of behaviour found that if you want to predict who will give blood, you should place which of the following statements on your attitude measure? (Assume a five-point Likert scale anchored by strongly disagree to strongly agree.)

• A)I believe giving blood is a good thing.
• B)I believe giving blood will help others.
• C)I am a helpful person.
• D)I believe giving blood is the right thing for me to do.

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Definitions:

Auditory Stimulus

A sound or noise that elicits a response or reaction from the auditory system of an organism.

Amplitude Activity

The strength or intensity of various types of waves, including sound waves and brain waves, measured from a baseline to the peak of the wave.

Schema Theory

A theory suggesting that all knowledge is organized into units, or schemas, which are networks of connected facts and concepts that help us understand and interpret information.

Attention

The mental process of focusing conscious awareness on a particular aspect of the environment or a specific task.