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Nnyiko has the opportunity to start his own business doing what he loves.However, to do this, he would have to liquidate all of his resources, including selling his car and emptying out his savings.In the end, however, he decides that he has too much to lose and sticks with his day job, which is less fulfilling but offers a sure thing.Nnyiko is making his decision based on ____.
Maslow's Hierarchy
A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated to fulfill basic needs before moving on to other, more advanced needs, culminating in self-actualization.
Physiological Needs
Basic physical requirements for human survival, such as air, water, food, shelter, and sleep, as identified in Maslow's hierarchy of needs.
Persuasive Messages
Communications designed to influence the attitudes, beliefs, or actions of others through argument, reasoning, or appeal.
Central Selling Point
The most compelling or attractive feature of a product or service that is emphasized in marketing.
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