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Those activities that create the product the customer wants to buy are referred to as
William James
An American philosopher and psychologist, often referred to as the father of American psychology.
Functionalism
A theory in psychology that focuses on the purpose and adaptive functions of human behavior and mental processes.
Founder
An individual who establishes something, such as a company or organization, often leading it and shaping its vision and direction.
Psychoanalysis
A therapeutic approach and theory of psychology developed by Sigmund Freud, focusing on unconscious processes and childhood experiences.
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