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Neoclassical Economics
A mainstream approach to economics that focuses on the determination of goods, outputs, and income distributions in markets through supply and demand.
Behavioral Economics
A field of economics that analyzes the effects of psychological, cognitive, emotional, cultural, and social factors on economic decisions.
Impulse Buying
A spontaneous, unplanned decision to buy a product or service, typically made right before a purchase.
Neoclassical Theory
An economic theory that focuses on how the perception of utility and costs influences supply and demand in markets, leading to an equilibrium.
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