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What Is the Purpose of Establishing a Business Case for a Merger

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What is the purpose of establishing a business case for a merger and acquisition?

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Definitions:

Critical Mass

The minimum amount of something required to start or maintain a venture, especially relating to the number of users, clients, or adopters needed to make a service viable.

Market Penetration

The degree to which a product or service is known and used by customers in a particular market.

Below-market Prices

Prices that are set lower than the current market value or standard pricing for similar goods or services.

Employee Stock Ownership

A program where workers own shares of their employer's company, often used as an employee benefit plan.

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