Examlex
Purchasing activities are concerned with the laws regarding contracts and the laws regarding agency, the majority of which concern contract laws.
Horizontal Demand
A market situation where the demand curve is perfectly elastic, indicating that consumers are willing to purchase any quantity at a particular price.
Marginal Revenue
The additional income from selling one more unit of a good; sometimes equal to the price of the good.
Marginal Cost
The increase or decrease in the total cost that arises from producing one additional unit of a product or service.
Profit
Earnings resulting from conducting business, after subtracting all operational costs, taxes, and expenses from total revenue.
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