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According to Cialdini, _____ is a principle which states that people feel an obligation to give something back of equal or greater value to someone else after we have received something of perceived value from them.
Tax Base
The total amount of assets or income that can be taxed by a governing authority, forming the essential revenue source.
Progressive Income Tax
A tax system where the tax rate increases as the taxable amount increases, placing a higher tax burden on high-income earners.
Ability-to-Pay Principle
A tax principle suggesting that taxes should be levied according to an individual or entity's capacity to pay, generally implying that those with higher incomes should pay more tax.
Proportional Income Tax
A tax system where the tax rate remains constant regardless of the amount of income, thus taxing all income levels at the same percentage.
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